Working closely every day with individuals facing severe health challenges, from life-threatening conditions to various degrees of hair loss across different ages, has profoundly impacted Aria’s outlook on life. It has taught her the invaluable lesson of not sweating the small stuff and focusing on what truly matters. As the founder of Moxi Loxi, a company that provides compassionate and innovative solutions to those experiencing hair loss, Aria says sees first hand how feeling good about yourself and a little empathy can change someone’s life, “At Moxi Loxi, my mission is to help clients rediscover their confidence and beauty through our specialized hair loss products and services. The unpredictability of life, and the stories of those I help through Moxi Loxi, remind me daily to cherish every moment and treat each day as a precious gift. It underscores the importance of nurturing and valuing the bonds we share with loved ones, as we never know what tomorrow may bring. This outlook motivates me to contribute positively to our community, support my family through challenges, and appreciate the strength drawn from our shared experiences.”
Aria says her journey in the hair business started when she was young, “My career choice was heavily influenced by my family. My grandfather wore a toupee, my mom always had a variety of hair accessories, and my aunt sold Avon. I loved the mini lipsticks she would give me. Growing up in a Hispanic culture, the women in my family always took pride in their hair, makeup, and overall appearance. I’ve always been captivated by the transformative power of beauty tools. When I opened my first salon at 22, my own hair started thinning, which was a turning point in my career. This experience led me to research and obtain certifications from several hair extension and hairpiece manufacturers. Few hairstylists were focusing on this niche at the time. I quickly became known as the go-to expert for clients dealing with
alopecia, trichotillomania, oncology-related hair loss, and general thinning hair.” Today, Aria has completed the Trichology certification program, which offers an in-depth study of hair loss. She is a member of the American Hair Loss Council and receives support from Stanford Oncology and many esteemed doctors in the Bay Area. For two decades, Moxi Loxi was located in the Blackhawk Medical offices, but has recently expanded and relocated to Downtown Danville as well as an online e-commerce presence.
A proud member of the Blackhawk and Danville community, Aria is also a devoted mom to her 13-year-old son, Jagger, and a caring figure to two boys, Jayden, 14, and Jace, 12. “I am deeply committed to their well-being, development, inspiring and igniting their entrepreneurial spirit! This commitment is mirrored in the strong community ties that enrich Blackhawk and the Danville community, making it a nurturing place for both families and businesses,” says Aria.
Choosing to call Blackhawk home was an easy decision, says Aria, “Blackhawk is a wonderful environment to raise a family and pursue my professional goals. I have been able to foster a spirit of creativity and innovation not just in my family, but also through my work at Moxi Loxi. Our family’s journey in Blackhawk has been a cornerstone of my life since my son was born. After a brief move when he was two, we returned to lay down our roots and have been integral parts of this community ever since. Throughout my journey, my husband has played a significant role in my life, including the highs and the lows we’ve shared.”
Originally from California, Aria was raised in the Mission Hills area of Fremont. “I enjoyed a childhood surrounded by a close-knit community that held family values dear. My education at St. Joseph’s Catholic School, next to the historic Mission San Jose, was deeply integrated with community life, instilling a lasting appreciation for supportive networks and a strong sense of belonging. Transitioning to Danville and the Blackhawk community felt natural, mirroring the nurturing environment of my youth. Blackhawk and Danville’s emphasis on community and family values deeply resonate with me. It’s a community reminiscent of my childhood, where everyone knows each other, and a sense of belonging is evident,” says Aria.
A variety of hobbies that not only keep Aria active and spiritually fulfilled. “Recently, I’ve
discovered a new passion for golf, which has been a delightful addition to my fitness routine.
Staying active is crucial to me, with yoga, boxing, and weight training being integral parts of my
routine to maintain the health of my mind, body, and spirit. Spirituality holds a special place in
my daily life. I engage in daily prayer, and my son participates in church camps, reinforcing our
family’s deep connection to the universe and a higher power. These practices provide us with a foundation of strength and peace, guiding us through the complexities of daily life,” says Aria.
Giving back to the community is a core value for Aria, both personally and professionally. Moxi Loxi contributes a portion of every sale to medical research, aiming to make a positive impact on the health challenges others face. Additionally, the company actively support the Walnut Creek Cancer Community Support Center, which is vital in providing care and resources to those in need. Through these efforts, Aria strives to contribute meaningfully to the community, reflecting her values.
Family vacations and traditions are what keep the family connected says Aria, “Our family cherishes a unique tradition during our beach vacations where we collect seashells that we call wishing shells. Each of us selects a special shell to hold in our hands and with our eyes closed and hands together, we each make a wish aloud. This simple, yet magical ritual not only connects us with the beauty of nature but also with each other’s hopes and dreams. It’s a meaningful practice that reminds us of the power of intention and the joy of sharing these moments together, reinforcing our bonds and creating lasting memories. One of our most memorable vacation memories was a traditional Mayan Ceremony we participated
in at a cenote in Tulum, Mexico, which allowed us to connect with ancient traditions in an incredibly personal and unforgettable way. Another adventure took us under the sea, where we became scuba certified and explored the vibrant marine life of the Virgin Islands, including an exhilarating dive to a shipwreck. These experiences, unconventional and full of laughter, have not only drawn us closer but have also filled our family’s storybook with colorful and cherished memories.”
From the incredible neighbors to the safety and community, Aria says her family loves calling Blackhawk home, “We love the sense of community and the stunning natural beauty that make Blackhawk the ideal place to nurture both my family and my business. The area is vibrant with community activities that enrich our lives; we’ve recently taken up golf, love engaging with neighbors and spending time
outdoors in our beautiful surroundings. We always feel safe here and the friendships that our children have formed through school and sports are invaluable. Blackhawk is the perfect place for us.”
By Megan Scott, Resident since 2010